Tuesday, 16 January 2018

Connor Campbell - Junior Art Director for It's Nice That

Connor graduated in Graphic Design from Edinburgh College of Art in 2015 and joined It’s Nice That in early 2016 as a design placement. Connor became a full-time junior art director in September 2016. He began work at an audio company and become strong in animation after one small brief, this is something he has continued quite extensively since then. Because of this he recommended always acquiring new skills, as they just might come in handy later on. One of his main pieces of advice was to mock up designs well, as this will usually make you favorable in pitches because the client doesn't have to imagine anything.


 It's Nice That began as a university project blog by Will Hudson and it has recently turned 10 years old. They post 13 articles a day, championing creativity in all it's forms. It makes its profit from working with brands. He suggests applying for the Graduates! Which is a review of graduates in the creative industry of that year and the interesting designs they're working on.

Printed Pages is the physical outcome of all the research conducted by It's Nice That across the year, produced every 6 months. They try to ensure that the cover always celebrates a lesser known creative. One piece of advice he had was that if you're ever making a publication, print all the pages small and rearrange them on a massive board to see the flow better.

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