The designs made by Nick Dwyer are vibrant and purely imaginative. They jump from the shelves and the kooky illustrations immediately feel as if they have a story. They usually involve a space theme and have sharp, cartoonist style.
After visiting their website I realised the extent of their creative beer making powers. The site was interactive and contained detailed illustrations, also featuring a charming, fast-paced animation. This has definitely been designed to appeal to young adults like myself and it has definitely worked. The site emphasises their individuality and humble beginnings, immediately making you feel connected to the company.
This all has the potential to seem childish or overworked, yet to me it feels fresh. The beer's selling point is it's wackiness and they sell it well. Often companies try too hard to connect with a young audience, yet this feels so much like the Beavertown company has mostly done this to amuse themselves and others as an afterthought.
My only concern is that the beers are so 'indie' I feel a little intimidated to buy one. It feels as if the purpose of buying them is to show everyone how cool they are, not to drink the drink. Despite this, the drinks are fairly affordable and come with the added bonus of supporting an anti-corporate company (students love that.)
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