Friday, 4 November 2016

Offset lecture 21st October- Moving Brands

Moving Brands are design company with offices all over the world and Darren Bowels is head of the London company. He philosophises that design has become too "squeaky pants", and the process of most design is not nearly messy enough.
He has a strong emphasis on the collaboration: bringing people together from very different creative backgrounds, integrating teams and heavily involving the client. He believes the best way to work with the client is to work messily and be "unapologetically experimental."

No comments:

Post a Comment