'We are now heading toward a new image as Leeds Arts University and we are expanding into a new extended facility (building). A new logo has been created by Peter and Paul in Sheffield. This brief is to create a wayfinding and imagery for the building and the various courses and facilities. I will attempt to gain plans and elevations to aid this. The work should cover all areas of this wayfinding and human interaction and will be to proposal level. A rationale of who and where we can connect with staff, visitors and students.
This investigation should be as wide and exciting as achievable, there are NO restrictions and how this is achieved is down to research and awareness of what wayfinding is, externally accessed maybe, do not get bogged down with detail unless you feel it is important. Consider BIG IDEAS and try to be innovative, creative in all areas. As mentioned, manufacturing is NOT essential, concepts that cover the brief in the most 'fresh' creative and reasoned way. Your presentation at the end of this can be pdf (deck,,,if you aren't aware of this term, find out).
Presentations are up to the groups how they are presented and a considered 'rationale' is needed. This is a really 'native' brief and you will need to note all work on your PPP Blog as you go with a final post that sums up your individual take on this project together with your take on the 'collaborative' aspects of this brief.'
Plan of Action:
We began by assigning different roles for each group member, this is to ensure we all contributed evenly and every aspect of research was covered.
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