Mucho had a more
professional outlook than some of the other studios, with quite a
modern working space and meeting room. The company is very focused on
the idea of products and creating concepts that are unique.
They are very invested
in collaboration, often with their partner studios but sometimes with
other groups as well. This means that skills can be shared and
optimised for the work in hand, plus it means there is constant idea
generation and learning involved.
Something that stuck
with me was that they are always trying to have an input on the
graphic design wheel. Not only is this inspiring but it suggests that
design has turn around, its constantly moving but there will always
be styles that are revisited. It is important that when they are, it
is you that explores them in the new way.
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| Brand for Fisix sports toiletries, using courts for each design. |
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| Work for Casa Bonay using a collage aesthetic. |
One of their clients Hector Ayuso was so inspired by the work they had produced explaining his design process, he had a sketch of it tattooed onto his chest. This shows the extent of Mucho's branding capabilities.
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| Hector Ayuso |
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| Business cards created for Hector, in H shape. |
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