Brief - Studio Brief 1: Personal Branding

6C2 

Brief

Produce a range of self-promotional material for delivery through print and/or electronic media as appropriate to your individual professional and design practice. 
To include:

• Portfolio 
• Appropriate online presence (may include social media)
• Self-promotion material (business cards, letterheads, creative cvs, stationary etc.) and methods (mail shots, websites, blogs. etc.)
• Research, development and evaluation of your personal design collateral should be evidenced through ongoing documentation and evaluation on your PPP blog.

Background Considerations:

You may be good, you may be the best and you might be exactly what the world is looking for, but you need to tell the world that you exist. 
Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. Consider the following questions.

What do you want/need to say about yourself?  
What makes you "YOU" and how do you communicate this? 
Who is your audience? What do they expect to see and what do they want to see it? What are they looking for?
Do you tailor your material to specific audiences or aim to create a uniform identity and how will your audience/s receive your material? (consider humour, sophistication, individuality or convention) 

Personal Requirements:

The brief was to create a range of self-promotional material for delivery though print and electronic media. It needed to reflect my usual style of design which tends to use bold shapes and minimal colour pallets. It also needed to reflect my personality as a designer – someone who is creative, imaginative and good at idea generation. The designs needed to reflect a considered, precise and professional way of working. The promotional material will mostly be used to attract small-scale design studios, individual clients and other creatives who want to collaborate. They needed to be exciting, friendly and memorable. Most importantly they needed to be consistent across all modes of dissemination. This was to include a portfolio, social media/an online presence and self promotional material (such a business cards and other printed outcomes).