Sunday, 21 April 2019

Initial Print Outcomes - Studio Brief 1: Personal Branding

The initial print-outs were bold, bright and consistent with each other. They were printed on a soft matte stock which created a luxurious and tactile feeling for the person receiving the cards. They worked well and from feedback it was suggested they were very professional. However, I found they didn't quite reflect my style of design. I often use striking colours and and minimal colour pallets - whereas these designs seemed to use too much colour. It was decided that it would be developed further so that a red tone was explore with the black and white.

I also found that on the double-side business cards the colour hasn't come out as well. This is because to print double-sided in digital print they use a laser printer - which can be more 'streaky'. I resolved to created one sided business cards, so they could be printed using a better stock and the more industrial inkjet printers - so ensure that the cards had a more professional finish and colour.





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