This brief was to create
a logo design for a budding self-publishing brand called 'Laptop Cat
Books', to be used for books, business cards and other branding
applications. The logo design needed to show a cat resting on top of
a laptop, as per the client's request. The business is small and only
run by one person, so the design needed to reflect a personal,
characterful style.
The client was
incredibly pleased with the logo design and we will likely work
together again. In order to have a successful collaboration there was
frequent communication with the client and each stage of the process
he was sent variations to choose his favourite. It was important to
honour his choices yet still discuss why certain designs may work
better than others. Overall this was a very successful client
experience.
The client only asked for a logo design but great lengths were gone to to expand on this idea and present the logo designs in the best way possible. The logo was printed on a series of business cards and a stamp was made to showcase the logo. This was to be used for packages and letters that the publisher may need to send. The business cards and stamp were placed in a box which I designed, again to improve the clients experience. I then wrapped the box in tissue paper, which had been stamped to exemplify the logo too. This all created a beautiful presentation of the logo and an extremely satisfied client.
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