One of the interesting things that HAWRAF has, is a discovery questionnaire to brief clients with if they are organising a potential project.
This is particularly useful and I have recently been in a situation where I entered into a brief where the client wasn't entirely clear what they wanted and consistently changed their mind throughout. With something like a specific list of questions to begin with, this becomes far clearer and more straightforward.
ABOUT / TEAM
- Who are you? What is your role? How long have you been there?
- How long has the company been around? What’s its story?
- How big is your team? What does it team look like?
- Any other stakeholders or decision makers? What will their input look like? - Important to consider! There may be outside input from people with the money.
- How have you worked with vendors/studios in the past? - Leads onto what the client may have liked/disliked previously - informs your own approach AND could indicate why they might not be the right client
GOALS / CHALLENGES
- What have you done so far? What has worked? What hasn’t?
- What are your challenges? - Get these out of the way so they aren't a surprise later on
- What are you trying to communicate?
- How would you measure success for this project?
GENERAL
- Who are your primary and secondary target markets?
- What’s your budget?
- Where is your funding coming from?
- Timeline?
All very important ^^^
BRAND
- Do you have an established brand?- Any design work needs to be consistent with this. If the branding is too dissimilar from the studio's aesthetic.
- Art direction? Photography?
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