HAWRAF - Studio Costs

6A2/6B2

After looking at HAWRAF's spreadsheet for how much they've charged their clients, there are several discernible trends.

• Firstly that their conceptual design work they often charge more for, potentially because this is the most important part of their process and probably involves the most skill.
• For smaller design agencies and artists they charge a lot less, which leads me to believe they have system for charging clients what they can afford. This is an effective strategy and shows the importance of charging for work, even if you aren't gaining much. These smaller projects are averaging around $40 a week, whereas the top clients have gone up to around $20,000 a week.
• Marketing businesses usually have the most money to spend, especially large start-ups. The fact that the studio still works with a variety of clients is good though - showing the importance of variety and potential passion projects.

Looking at this spreadsheet makes me consider that the value of your work is decided by yourself, if you charge enough and with confidence people will believe you are worth that.